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Market Research

The majority of our competitors out there offer services in every sector available sending out a message that ‘we can do everything for everyone’. Doing everything for everyone seems like a great strategy and goes along with the architects mentality of coming up with a solution.


The problem with this approach is that it doesn't instill confidence in potential clients because of the complexity of the technology in every sector is becoming more and more specialised.

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ALO are solely focused on staying at the forefront of residential design.

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This is a student project based at Nottingham Trent University.  All content is part of a project to create an imaginary business in 2020, and is entirely fictitious.  The use of any existing material is acknowledged, and is not intended as the basis for a real company or for the offer of any professional services.​

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