A strategic marketing plan has been the key foundation to making ALO a successful up and coming business. The high quality of work we produce will only get us so far, so the marketing of our architectural services is highly important to establish ALO as a brand identity in the market against competitors. It is down to the marketing team to position the company in the eye the public and potential clients providing the support needed through the use of all of the marketing and PR tools available. Once the marketing strategy is in place is it down to the Architects to communicate on a more personal level and display their range of technical abilities to make sure ALO secure new projects.































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